Story

Lyra grew out of the same freight volatility our customers were managing every week.

After years inside shipper networks and 3PL control towers, our team kept seeing the same pattern: tender spikes, rate surprises, and carrier commitments that looked good on paper but broke down in execution.

Lyra was built to close that gap. We combine live market context, scorecard discipline, and relationship-based carrier knowledge so transportation leaders can make calmer decisions without losing speed.

01

Capture the lane context

We start with benchmarked market movement, service risk, and the operational shape of the corridor.

02

Pressure-test carrier fit

Carrier choice is filtered through actual performance, network alignment, and execution history.

03

Keep cost and service in balance

Recommendations stay grounded in what the team can run repeatedly, not just what looks attractive once.

Leadership

Freight operators guiding the Lyra network.

Every conversation starts with people who have lived the pressure of shipper commitments, carrier performance, and daily execution.

Portrait of Boris Vukovic

CCO

Boris Vukovic

Leads commercial strategy and shipper partnerships across the Lyra network.

Portrait of Petar Jokic

Ops Manager

Petar Jokic

Oversees daily operations, service quality, and execution consistency across the network.

Portrait of Kristina Pavlovski

Business Development

Kristina Pavlovski

Supports customer delivery, coordination, and the day-to-day freight workflows behind Lyra engagements.

Next step

Bring one lane. We'll bring the operating read.

Whether you need a benchmark, a carrier-fit check, or a calmer path into procurement decisions, Lyra can start with a single corridor and build from there.

Discovery

Book a working session

Walk through your freight program, operating constraints, and the corridors creating the most noise.

Book Discovery Call

Lane review

Request a one-lane benchmark

Share one corridor and get a tighter buying target, carrier-fit lens, and next-step guidance.

Request One-Lane Review